Spring Summer 2025 Collection Online.

Privacy

This Privacy Policy describes how paolopecora.com (hereinafter the “Site” or “we”) collects, uses, manages and shares your Personal Information when you visit or make a purchase from the Site.

Contacts
After reviewing our policies, if you have further questions, want to have more information about our practices and policies dedicated to safeguarding your privacy, or for any other reason regarding the protection and management of your data, contact us by email at info@paolopecoramilano.com, or by letter using the following address:
Piazza Duca d'Aosta 12, 20125 Milan MI, Italy

Collection of Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer service. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information.” See the list below for more information on what Personal Information we collect and why.
  • About Your Device
    • Purpose of data collection: to load the Site accurately for you and to perform analyses on the use of the Site to optimize our Site.
    • Data Collection Source: Collected automatically when you access our site using cookies, log files, web beacons, tags, or pixels .
    • Disclosure for commercial purposes: shared with our handler Shopify, and with Google LLC and Meta Ads, Inc.
    • Personal information collected: web browser version, IP address, time zone, cookie information, which sites or products you view, search terms, and how you interact with the Site.
  • Information about orders placed
    • Purpose of data collection: to provide you with products or services to fulfill our contract, process your payment information, arrange shipping and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud and, when in accordance with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
    • Data Collection Source: Collected from your orders, and from your profile login.
    • Disclosure for commercial purposes: shared with our handler Shopify, and with Google LLC and Meta Ads, Inc.
    • Personal Information Collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number).
  • Customer Support Information
    • Purpose of data collection: marketing, communication, brand awareness, customer engagement, pre- and post-sales support.
    • Data Collection Source: Collected directly from you, and your direct contacts for Customer Care.
Protection for Minors
The site is not intended for anyone under the age of 14. We do not knowingly collect personal information from children. If you are a parent or guardian and you believe that your child has provided us with personal information, please contact us at the address above to request that we delete it.

Sharing personal information
We share your personal information with our service providers to help us deliver our services and fulfill our contracts with you, as described above. For example:
  • We use Shopify to run and operate our online store. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy .
  • We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioral Advertising
As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For example:
  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your personal information here: https://tools.google.com/dlpage/gaoptout .
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners and, in some cases, through the use of cookies or other similar technologies (which you may opt-in to, depending on your location).
  • We use Shopify Audiences to help us show ads on other websites with our advertising partners to shoppers who have made purchases with other Shopify merchants and who might also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants can make offers that might be of interest to you.
  • We use Meta Ads/Facebook to help us show ads to users who have visited or purchased from our site.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work .

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: https://optout.aboutads.info/ .


Use of personal information

We use your personal information to provide you with our services, which include: offering products for sale, processing payments, shipping and fulfilling your order, and keeping you updated on new products, services, and offers.

Legal compliance
Under the General Data Protection Regulation (“GDPR”), if you are located in the European Economic Area (“EEA”), we process your personal information based on the following legal assumptions and bases:
  • Your consent;
  • The performance of the contract existing between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To carry out a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention of Personal Information
When you place an order through the Site, we will retain your personal information for our records unless and until you ask us to delete this information. For more information about your right to erasure, see the "Your Rights" section below.

Automated Decision Making
If you reside in the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), where such decision-making produces legal effects concerning you or otherwise significantly affects you.
We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our Shopify processor uses limited automated decision making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
  • Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a limited number of hours.
  • Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a limited number of days.
    Your rights
    GDPR

    If you are a resident of the EEA, you have the right to access the personal information we hold about you, to transfer it to a new service, and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise these rights, please contact us using the contact information above.
    Your personal information will initially be processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, please see Shopify's GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR

    Cookies
    A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use a variety of different cookies, including functional, performance, advertising and social media or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). This means you do not have to keep re-entering this information whenever you come back to the site or browse from one page to another. Cookies also provide information about how people use the website, for instance whether it is their first time visiting or whether they are repeat visitors. We use the following cookies to optimise your experience on our Site and to provide our services.


    Cookies Necessary for the Operation of the Store
    Name Function Duration
    _ab Used in connection with access to admin. 2y
    _secure_session_id Used in connection with navigation through a storefront. 24h
    _shopify_country Used in connection with checkout. session
    _shopify_m Used for managing customer privacy settings. 1y
    _shopify_tm Used for managing customer privacy settings. 30min
    _shopify_tw Used for managing customer privacy settings. 2w
    _storefront_u Used to facilitate updating customer account information. 1min
    _tracking_consent Tracking preferences. 1y
    c Used in connection with checkout. 1y
    cart Used in connection with shopping cart. 2w
    cart_currency Used in connection with shopping cart. 2w
    cart_sig Used in connection with checkout. 2w
    cart_ts Used in connection with checkout. 2w
    cart_ver Used in connection with shopping cart. 2w
    checkout Used in connection with checkout. 4w
    checkout_token Used in connection with checkout. 1y
    dynamic_checkout_shown_on_cart Used in connection with checkout. 30min
    hide_shopify_pay_for_checkout Used in connection with checkout. session
    keep_alive Used in connection with buyer localization. 2w
    master_device_id Used in connection with merchant login. 2y
    previous_step Used in connection with checkout. 1y
    remember_me Used in connection with checkout. 1y
    secure_customer_sig Used in connection with customer login. 20y
    shopify_pay Used in connection with checkout. 1y
    shopify_pay_redirect Used in connection with checkout. 30 minutes, 3w or 1y depending on value
    storefront_digest Used in connection with customer login. 2y
    tracked_start_checkout Used in connection with checkout. 1y
    checkout_one_experiment Used in connection with checkout. session
    Reporting and Analytics
    Name Function Duration
    _landing_page Track landing pages. 2w
    _orig_referrer Track landing pages. 2w
    _s Shopify analytics. 30min
    _shopify_d Shopify analytics. session
    _shopify_s Shopify analytics. 30min
    _shopify_sa_p Shopify analytics relating to marketing & referrals. 30min
    _shopify_sa_t Shopify analytics relating to marketing & referrals. 30min
    _shopify_y Shopify analytics. 1y
    _y Shopify analytics. 1y
    _shopify_evids Shopify analytics. session
    _shopify_ga Shopify and Google Analytics. session

    How long a cookie stays on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or you delete them. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
    You can control and manage cookies in various ways. Please note that removing or blocking cookies may negatively impact your user experience and parts of our website may no longer be fully accessible.
    Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in the "Tools" or "Preferences" menu of your browser. Further information on how to change your browser settings or how to block, manage or filter cookies can be found in your browser's help file or via sites such as: www.allaboutcookies.org.
    Also, please note that blocking cookies may not completely prevent us from sharing information with third parties such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.
    Do not track
    Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and use practices when we detect such a signal from your browser.
    The changes
    We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
    Complaints, disputes
    As stated above, if you wish to make a complaint, please contact us by email or post using the details provided in the “Contact Us” section above.



    Last updated: July 19, 2022