"More, Together": the new social campaign Paolo Pecora Milano

Connections and Human Touch: The Social Campaign " More, Together " is Art

With a series of shots inspired by the need to rekindle our personal connections and put human contact back at the centre,  the new social campaign for Fall Winter 21/22 is the new declination of the essential Paolo Pecora.

The images capture a series of intimate and spontaneous moments between couples who are also connected in real life, highlighting the importance of resuming and strengthening relationships, to return to dreaming together.

Family love, between brothers and lovers, are the focus of the entire project

This need for human contact and the theme of love in a broader sense is fully told through a series of characters who represent it in its various forms.

Paolo Pecora Milano, through these frames reveals the communicative power of this feeling but also the passion needed to feed it and make it grow. The same passion that is essential to carry forward a brand that is, first and foremost, a family project.

A single shared wardrobe, for him and for her

These couples  eclectic and contemporary translate the collection into everyday situations. A wardrobe built by combining the brand's heritage sweaters with timeless and comfortable tailored pieces.

A look, a gesture, a touch, a campaign that celebrates the strength of the whole , because we are all interconnected and part of a large network, made above all of relationships .

Credits:
Creative Direction by
Philip Sheep
Characters Involved
Andrea and Paolo Faccio
Sadiq Desh and Matthias Geerts
Elbio Bonsaglio and Marta Sanchez Castaneda